A Culture Journey for European SMEs in the Solar and Wind Sector

Mexico City
04. Nov. 2018, 12:00 - 04. Nov. 2018, 12:00
Registration Fees: 0,00

This 6-day culture journey (November 04-10, 2018) is fully funded by EASME, under the Horizon 2020 framework programme of the European Union.

Participants only have to cover costs for their flights to and back from Mexico and visa fees.


Maria Menzenbach
0049 851-988666-14

With the support of EASME (Executive Agency for Small and Medium-Sized Enterprises) and in consortium, the technopolis group, Hofstede insights and icunet have developed a set of tools to help companies to become more familiar with the business cultures of the Mexican market. This set includes an online library, a training and mentoring package and the actual learning circle in Mexico.

This learning circle is organised to help SMEs to create innovation far from home but for the home market. Beyond that, participants will get the intercultural knowledge about Mexican business culture, visit innovative companies and meet with governmental officials and public sector representatives.

A group of 6 to 12 participants from different European companies and countries will form the group of participants.

What are your Benefits?

Building innovative internationalising SMEs does not happen by chance. Internationalising SMEs often focus on developed markets, such as the US or EU because they offer both a big market to grow the business as well as a seemingly familiar culture. But growing SMEs into businesses with global reach means reaching out to emerging economies. Here, the unfamiliar can feel overwhelming and the potential market more intimidating.


Concrete take-aways:

  • Better understanding of the business culture and consumer needs in Mexico
  • Learning how to do business in Mexico (e.g. communication styles)
  • Intensive training and coaching nuggets on culture and innovation
  • Learning how to innovate your business in Mexico
  • B2B opportunities
  • Insights into the Mexican Climate Change Mid-Century Strategy

Why Mexico?

After the liberalisation of the energy market in Mexico, the country did not only attract foreign investments, but also developed some very innovative and competitive technologies in the field of Renewables.



Your programme in Mexico:

November 04: Arrival in Mexico City and Welcome Meeting

November 05: Finding the pulse of the Emerging Market: How do Renewables work in Mexico?

Welcome Breakfast

Visiting the icunet Mexico Office and 1st part of the Intercultural Training

Meeting with European companies in Mexico

Presentations and Panels with representatives of Mexican Solar Energy Associations

November 06: Building Bridges

Company Visit: Modulo Solar, innovation center Cuernavaca

Knowledge and Experience Sharing at Dinner

November 07: Insight Hunting: Discussions about concrete solar projects

Company Visit

2nd Part of the Intercultural Training and Dinner

November 08: Visit the 22nd Annual Mexican Energy Conference

November 09: Idea Incubation and Wrap up

Company Visit: Enlight Mexico

Exchange and Wrap up with Intercultural Back-up

November 10: Departure


eFlyer Culture Journey to Mexico


Application Process:


Please register under www.cubein.eu to find the application form or get in touch with Maria Menzenbach of icunet. She will provide you with further details on the application process.

25% of the seats in each learning circle are reserved for EEN members and their companies. You are very welcome to get in touch with your local innovation and trade agency and ask about those special seats.

The application procedure is open until October 12th, 2018.


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