Indian Jugaad - Learning Circle India for SMEs
Indian Jugaad: A Learning Circle in India for European SMEs in the Mobility Sector
With the support of EASME (Executive Agency for Small and medium-sized Enterprises) and in consortium, technopolis group, Hofstede insights and icunet have developed a set of tools to help companies to become more familiar with the business cultures of the Indian market. This set includes an online library, a training and mentoring package and the actual learning circle in India.
This learning circle is organized to help SMEs to create innovation far from home but for the home market. Beyond that, participants will get the intercultural knowledge about Indian business culture to enter the Indian market.
A group of 6 to 12 participants from different companies and countries will form the group of participants.
You will find the application form below.
Building innovative internationalizing SMEs does not happen by chance. Internationalizing SMEs often focus on developed markets, such as the US or EU because they offer both a big market to grow the business as well as a seemingly familiar culture. But growing SMEs into businesses with global reach means reaching out to emerging economies. Here, the unfamiliar can feel overwhelming and the potential market more intimidating.
India is a land of innovations. Necessity is the mother of all invention, and in a country like India, necessity is everywhere. Indians use the Hindi term “jugaad” (joo-gaar”) to describe how to innovate and create simple yet effective products and solutions with limited resources. To study innovation and get inspiration from India, we need to dive into its culture to look under the surface of Indian Jugaad.
Feb. 01st: Arrival in Mumbai
Feb. 02nd: Mumbai – The local heartbeat: A Day with Dabbawala. In the evening: Sightseeing to the Juhu Beach
Feb. 03rd: Mumbai – Transportation Best Practices in India: Ridlr and Local Transport
Feb. 04th: Transfer to Bangalore
Feb. 05th: Bangalore – Transportation Best Practices in India: ZipGo and Local Transport
Feb. 06th: Bangalore – icunet Innovation Event: Innovators from across the country invited to give a short presentation on their creations. Innovation and B2B opportunities
Feb. 07th: Bangalore – Intercultural Awareness and Brainstorming on Application of the Innovation ideas that were studied
Feb 08th: Departure
Please, get in touch with Maria Menzenbach of icunet. She will provide you with the application form and further details on the application procedure.
25% of the seats in each learning circle are reserved for EEN members and their companies. You are very welcome to get in touch with your local innovation and trade agency and ask about those special seats.
The application procedure is open until December 01st, 2017.
Visa: Participants need an eVisum Business for India which can be ordered online for participants from Europe. Applications should be submitted at least 14 days before departure.
Costs: Participation is free for selected participants and includes board and lodging as well as all points on the program as well as transportation within India. Only the flight to Mumbai and back from Bangalore must be paid for by the participants.
This Learning Circle is a project within the Horizon 2020 - the Framework Program for Research and Innovation by the European Commission.
Your trainers in India: