Indian Jugaad - Learning Circle India for SMEs

02. Aug. 2017

Indian Jugaad: A Learning Circle in India for European SMEs in the Mobility Sector

01. Feb. 2018
Mumbai/Bangalore
12:00 - 12:00
Registration Fee: 0,00 €

This learning journey is part of the CUBE IN project, funded by the Horizon 2020 Framework Programme of the European Union.

Maria Menzenbach
0049 851-988666-14

With the support of EASME (Executive Agency for Small and medium-sized Enterprises) and in consortium, technopolis group, Hofstede insights and icunet have developed a set of tools to help companies to become more familiar with the business cultures of the Indian market. This set includes an online library, a training and mentoring package and the actual learning circle in India.

This learning circle is organized to help SMEs to create innovation far from home but for the home market. Beyond that, participants will get the intercultural knowledge about Indian business culture to enter the Indian market.

A group of 6 to 12 participants from different companies and countries will form the group of participants.


You will find the application form below.

What are your benefits?

Building innovative internationalizing SMEs does not happen by chance. Internationalizing SMEs often focus on developed markets, such as the US or EU because they offer both a big market to grow the business as well as a seemingly familiar culture. But growing SMEs into businesses with global reach means reaching out to emerging economies. Here, the unfamiliar can feel overwhelming and the potential market more intimidating.

Concrete take-aways:

  • Better understanding of the business culture and consumer needs in India
  • Learning how to do business in India (e.g. communication styles)
  • Intensive training and coaching nuggets on culture and innovation
  • Learning how to innovate your business in India
  • B2B opportunities

Why India?

India is a land of innovations. Necessity is the mother of all invention, and in a country like India, necessity is everywhere. Indians use the Hindi term “jugaad” (joo-gaar”) to describe how to innovate and create simple yet effective products and solutions with limited resources. To study innovation and get inspiration from India, we need to dive into its culture to look under the surface of Indian Jugaad.

Your Program in India

Feb. 01st: Arrival in Mumbai

Feb. 02nd: Mumbai – The local heartbeat: A Day with Dabbawala. In the evening: Sightseeing to the Juhu Beach

Feb. 03rd: Mumbai – Transportation Best Practices in India: Ridlr and Local Transport

Feb. 04th: Transfer to Bangalore

Feb. 05th: Bangalore – Transportation Best Practices in India: ZipGo and Local Transport

Feb. 06th: Bangalore – icunet Innovation Event: Innovators from across the country invited to give a short presentation on their creations. Innovation and B2B opportunities

Feb. 07th: Bangalore – Intercultural Awareness and Brainstorming on Application of the Innovation ideas that were studied

Feb 08th: Departure

Selection criteria and application process

Please, get in touch with Maria Menzenbach of icunet. She will provide you with the application form and further details on the application procedure.

25% of the seats in each learning circle are reserved for EEN members and their companies. You are very welcome to get in touch with your local innovation and trade agency and ask about those special seats.

The application procedure is open until December 01st, 2017.

Good to know

Visa: Participants need an eVisum Business for India which can be ordered online for participants from Europe. Applications should be submitted at least 14 days before departure.

Costs: Participation is free for selected participants and includes board and lodging as well as all points on the program as well as transportation within India. Only the flight to Mumbai and back from Bangalore must be paid for by the participants.


This Learning Circle is a project within the Horizon 2020 - the Framework Program for Research and Innovation by the European Commission.


Your trainers in India:

Dr. Vendula Knopfova

Managing Director India & SEA

+91 83369 58440
Zubin Rashid

Head of Consulting - SEA ​

+91 98303 49854
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